Gap, Inc.

Today, Gap Inc. announced a 25% increase in third quarter earnings. Looks like the company’s brands (GAP, OLD NAVY, BANANA REPUBLIC, PIPER LIME) are popular amongst penny-pinching consumers; Old Navy is reported to be doing especially well. So, we’re dedicating a few posts to all things Gap Inc. I’m a big fan of big box… Continue reading Gap, Inc.

GAP’s “Best Fitting Premium Jeans”

GAP launches their “Best Fitting Premium Jeans” with a whole interactive experience via Facebook. The 1969 Premium Jeans, named in honor of Gap’s debut year, were completely reworked and redesigned at every level -from design and fit, to fabric, fasteners and production. The new collection was created with a major focus on fit, premium washes… Continue reading GAP’s “Best Fitting Premium Jeans”

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GAP Design Editions In Stores Tomorrow!

Gap is going back to beige this summer with a special collection and ad campaign devoted to khaki. Both the clothes and the campaign are the result of the third iteration of the Gap Design Editions, a limited edition collection in which CFDA/Vogue Fashion Fund finalists — this year, Alexander Wang, Albertus Swanepoel and Vena… Continue reading GAP Design Editions In Stores Tomorrow!


Expected to launch in November 2009, the collection will be carried in select GapKids and babyGap stores in the United States and Canada, the UK, France and Ireland, and Japan, as well as online in the US. Stella McCartney comments, “For years now I’ve wanted to create a collection for kids, it’s something I’ve often… Continue reading GAP x STELLA MCCARTNEY