Fashion’s Night Out is extending to cities around the world! From WWD, here’s a breakdown of what will be in Los Angeles:
• On Sept. 10, Vogue’s West Coast editor Lisa Love; Los Angeles Mayor Antonio Villaraigosa; Randolph Duke, and Rob Dyrdek, star of MTV’s “Fantasy Factory,” will start Fashion’s Night Out in Los Angeles at the shopping center Beverly Center with a 5 p.m. press conference that will be followed by three fashion shows, including one featuring fall-holiday looks from Guess, Max & Co., Bebe, Ben Sherman and J. Lindeberg, among others.
• Beverly Center’s 160 retailers are scheduled to participate, with Charles David signing shoes at his Beverly Center store; Henri Bendel presenting limited edition products; Fendi displaying a photo exhibit of its fall ad campaign; Lacoste holding a Wii tennis tournament, and Everything But Water having models strut in resort swimwear.
• Rodeo Drive will have food trucks lining the street and a four-story Ferris wheel on the 200 block. Among the highlights: Samuel L. Jackson hosting an exhibition of his red-carpet outfits at Armani; manicures at Chanel with colors created by the brand’s global creative director Peter Philips; Tod’s unveiling a limited edition version of its G-Bag; artists doing custom work at Mikimoto and Coach; Tiffany & Co., Chopard and Bally previewing new collections, and Valentino throwing a casino night.
• Fred Segal on Melrose Avenue: Store owners Ron Herman, Ron Robinson, Stanley Silver, Bob Serf and Mauro Corbia have teamed up for the event, while the vendors involved include Lightning Bolt, J Brand, Quiksilver, Chan Luu, Monrow, Sjobeck, Spirit Hoods, Jean Shop, M. Cohen, G Shock, Urbanears, Oliver Peoples, Mark Mothersbaugh, Garland Collection, Franklin and Gower, Fortunate Son, Smoak Cosmetics, Ja’maal Buster, Kissable Couture and Justice Bodan for Walt Disney Signature. Magnolia Bakery will also feed shoppers at a pop-up shop in Ron Herman.
