The 1969 Premium Jeans, named in honor of Gap’s debut year, were completely reworked and redesigned at every level -from design and fit, to fabric, fasteners and production. The new collection was created with a major focus on fit, premium washes and styles that accommodate different body types.
“Denim is so personal and these days it can be styled for just about any occasion – to the office, on a first date or for a special event,” said Gap’s EVP of Design, Patrick Robinson. “Our goal in reengineering our denim was to create a range of styles that were cool, sexy and relevant for right now. Every style tells a story and there’s a fit for everyone – we created great fitting jeans that really complement and accentuate different body types.”
The collection includes 12 “core fits”, e.g. real straight, curvy, for women and men in classic rinses from the dark to light, distressed finishes.
The online experience includes an interactive Facebook gallery allowing you to upload your own photo with what you were ‘born to do’. It also includes a virtual runway and videos from Patrick Robinson and Rada Shadick, Gap’s Fit Engineer.
DEALS: For a limited time, get $20 off all 1969 Premium Jeans.