BECKS Modeling Clay Builds a Better World

Great work coming out of Europe– this one’s courtesy of da Germans.
Tagline reads “Let the kids build a better world”. Brilliant.

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Client: Becks Plastilin
Agency: Scholz & Friends, Hamburg
Photographer: Bernd Westphal
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Director: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Creative: Marius Koopmann
Copywriter/Art director: Philipp Cerny
Modeler: Anna Gawrilow

Image from Creativity

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