The news just broke on WWD — French designer Sonia Rykiel will be H&M’s next guest designer for holiday retailing.
For the first time, H&M has extended its designer collaborations to lingerie, with exclusive pieces designed by Rykiel to be launched for winter 2009 on Dec. 5 in 1,500 stores worldwide. At the same time, Sonia Rykiel will make this lingerie collection available in her boutiques around the world.
For spring 2010, Rykiel will design an iconic knitwear collection for women and girls, accompanied by accessories. This second collection will be launched in around 250 H&M stores on Feb. 20, 2010.